Translate research insights into concrete user needs, personas, and journey maps.
Based on the research data, we developed three primary personas representing the core user groups of the KOJI website.
“When I book a restaurant, I want to feel what’s in store for me before I arrive.”
“I don’t need long texts — I want to know in 30 seconds if this place is worth it.”
“An omakase menu is more than food — I want to read the story behind every course.”
The journey map traces the full path of our primary persona (Sophie M.) from first awareness through to post-visit.