Japanese-Korean Fine Dining · Website Redesign

From initial user research to go-live — and beyond.

Table of Content

PHASE 01 — DISCOVER

PHASE 02 — DEFINE

PHASE 03 — IDEATE

PHASE 04 — PROTOTYPE

PHASE 05 — DESIGN & HANDOFF

PHASE 06 — POST-LAUNCH KPI FRAMEWORK

Continuous Optimisation

Appendix: Glossary

📋 Project Overview

Executive Summary

This document outlines the complete User Experience process for the development of the KOJI restaurant website — from the initial discovery and user research phases through information architecture, prototyping, and final design handoff, to the post-launch KPI framework used to measure ongoing success.

KOJI is a Japanese-Korean fine dining restaurant that merges the stillness of Japanese tea ceremony culture with the warmth of Korean hospitality. The website was designed to make this unique experience digitally tangible, drive reservations, and reinforce the brand’s identity as a premium dining destination (2 awards, 7+ years of experience).

Project Goals

Main outcome per phase:

Key User Research Findings

• 68% of respondents visit restaurant websites primarily on their smartphone.
• Primary motivation for booking: special occasions (birthday, anniversary, business dinner) — emotional appeal is essential.
• 42% abandon the reservation process if more than 3 clicks are required.
• A menu preview is very important to 76% of users before visiting a new restaurant.
• Users expect transparency on allergens and ingredients.
• Atmospheric photos and videos significantly increase willingness to book.

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